Brand Marketing Officer

| Competitive

Employer: The Royal Parks
Sector/Specialism: Charity

Brand Marketing Officer (12 Month FTC)
Hyde Park, London

The Organisation

The Royal Parks (TRP) is a charity created in March 2017. We manage over 5,000 acres of diverse parkland, rare habitats and historic buildings and monuments in eight Royal Parks across London. These are: Hyde Park, Kensington Gardens, The Green Park, St James’s Park, The Regent's Park and Primrose Hill, Greenwich Park, Richmond Park and Bushy Park.

We also manage other important public spaces including Brompton Cemetery and Victoria Tower Gardens. Our eight Royal Parks and other public spaces are among the most visited attractions in the UK with 77 million visits every year.

As a result of becoming a charity, in November 2021 we launched a new organisational brand, and we are now looking for a full or part-time Brand Marketing Officer to join us on a 12 month, fixed term contract to support the new brand roll out. The role can either be full time (36 hours per week) or part time with a minimum of 28.8 hours per week .

The Benefits

- Annual salary of £29,001-£34,000 (pro rata if part time)
- 26 days’ holiday plus bank holidays, pro rata
- Pension
- Reduced gym membership
- Interest-free season ticket loans
- Cycle to work scheme
- Employee assistance programme - available to all staff and family members
- Free eye tests and flu vaccinations

This is a fantastic opportunity for a marketer with excellent communication skills and great content creation skills to support the rebranding of our charity.

Not only will you build an excellent professional network and develop your professional skills, but you will have the opportunity to work in an urban oasis, surrounded by some of London’s most beautiful historic green spaces.

So, if you could ensure our brand is one of the most recognisable in London’s leisure, tourism and charity industry, then we want to hear from you!

The Role

As our Brand Marketing Officer, you will support the Brand Manager in the roll-out, adoption and consistent use of a new organisational brand for The Royal Parks.

Specifically, you will manage the brand training and monitoring programme across the organisation, as well as supporting brand marketing. You will produce and deliver bespoke training for new joiners, existing staff and third parties, ensuring campaigns and marketing strategies proactively support our goals.

As you deliver these programmes, you will identify new design requirements across our branding collateral, working with both our internal Graphic Designers and external partners to ensure all materials conform to our core brand guidelines.

Additionally, you will:

- Assist in developing launch plans for new products and services
- Oversee the Digital Assets Management system
- Pitch ideas to increase our brand awareness

About You

To be considered a Brand Marketing Officer, you will need:

- Demonstrable experience in using digital tools and processes
- Experience of creating high quality content - writing, editing, photography and film
- Demonstrable communication and influencing skills

Ideally, you will have experience of supporting successful brand or marketing campaigns as well as creating high quality, engaging content that increase income generation,

It would be beneficial to have experience of administering training to a broad group of stakeholders.

Other organisations may call this role Content Executive, Marketing and Communications Executive, Communications Executive, Marketing Officer, Brand Executive, Brand Co-ordinator, or Brand Communications Officer.

Webrecruit and The Royal Parks are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

So, if you can ensure the consistency of our brand as our Brand Marketing Officer, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.