UK Digital Officer
Location: United Kingdom, Hybrid working pattern
Salary: Starting salary is £31,150 per annum or exceptionally
up to £33,820 if the candidate can demonstrate exceptional skills
and experience
Closing date: Monday 3rd April 2023
Interview dates: Monday 17th and Tuesday 18th April 2023

Our talented people around the world are the reason we can deliver our mission and have impact for animals. They lead our cause with their expertise, enterprise and influence and we’re passionate about making sure they feel inspired, motivated and empowered every day. To drive forwards our ambitious plans, we are looking for a Digital Officer with relentless energy who can support the organisation.

The prime focus of the role is to combine production of digital content, technical skills, data analysis and experience of project management to support the organisation in increasing awareness and engagement with campaigns and fundraising activity. The job holder will be responsible for the delivery, testing and development of digital projects across our website, fundraising and campaigning platforms. Later this year we will be launching an exciting new website, and this role will be responsible for leading the development and championing this new platform.

Who are we?
World Animal Protection is the global voice for animal welfare, with more than 70 years’ experience campaigning for a world where animals live free from cruelty and suffering.
We have offices in 12 countries and work across 47 countries. We collaborate with local communities, the private sector, civil society and governments to change animals’ lives for the better.

Our goal is to change the way the world works to end animal cruelty and suffering for both wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system, that puts animals first. By transforming the broken systems that fuel exploitation and commodification, we will give wild animals the right to a wildlife. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis and the devastation of natural habitats.

What will you be doing?
•Maintain the UK website, creating new and updating existing content that it’s in-line with our current programmes, activities and organisations strategy.
•Build and maintain new online donation pages and online campaigning action to support the office’s fundraising and campaign activity.
•Delivering an efficient, high-quality digital service to the UK office, managing website projects and supporting the Digital Manager on more substantial projects.
•Acting as technical point of contact for the UK website and other platforms, including online donation pages and online campaign action pages.
•Providing detailed analytics using Google Analytics, Google Data Studio, SEM Rush and Hotjar.
•Conducting testing and optimisation to make our website and other platforms as efficient as possible.
•Writing and editing copy for the website, taking into account audience and platform.
•Working with the developers to deliver improvement projects on the UK website.
•Advise content writers and page owners on implementing best practice, including our brand UX principles, SEO guidelines and online content writing processes.
•Maintain tracking of digital activity using Google Tag Manager and Cookies First.
•Support the rest of the UK digital team by occasionally planning content for our email and social media platforms.
•Provide training to UK colleagues on best practise and tutorials on how to use our website where required.

Who are we looking for?
•Significant experience of working with website content management systems (preferably Drupal and/or Optimizely).
•Advanced knowledge of Google Analytics and Google Data Studio.
•Good experience of Google Tag Manager.
•Project management experience.
•Experience in SEO and SEO strategy.
•A passion for all things digital, and the ability to see their potential to help achieve fundraising, campaigning, and communications objectives.
•Excellent verbal communication and listening skills with the ability to understand and interpret the needs of fundraising and campaigning project managers.
•The ability to confidently analyse and interpret digital performance metrics, draw robust conclusions about their meaning and communicate these to the wider team.
•Solution and results focused, prioritising work in line with strategic objectives and scheduled deadlines.
•Excellent administrative and time management skills with the ability to plan own workload to meet deadlines, often across multiple projects.
•A team player, able to work well with and support others across the wider UK office.

What can we offer you?

We are offering a competitive salary and benefits including;

•Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
•24 days’ holiday per year when you join - plus an additional 3 days to be taken at the end of
the calendar year
•Flexibility - the ability to choose your start time based on your needs
•Life Assurance - all World Animal Protection employees receive Life Assurance. Under the
•Death in Service benefit scheme the employee will receive 3x annual salary to go to their nominated beneficiary
•We offer excellent Family Friendly Policies - enhanced Maternity, Adoption & Paternity Provision

To achieve our aim of making World Animal Protection a Diverse and Inclusive employer, we particularly welcome applications from individuals of traditionally under-represented communities and backgrounds.

At World Animal Protection we recruit with our values & behaviours in mind. Please bear this in mind through your application journey. These are:

Global: We make decisions & act with a global mindset
Diverse and Inclusive: We actively encourage and promote diversity, ensure all voices are heard and included and are committed to equal opportunities for all
Collaborative: We work together and co-create to achieve lasting change
Agile: We make change happen in a fast-moving world
Growing People: We continually learn and develop
Accountable: We are role models. We take responsibility for our actions and encourage others to do the same
Courageous: We push boundaries, take risks and set ambitious targets