SENIOR B2B MARKETING OFFICER

Work with us

The Vegan Society is an anagram of The Nicest Voyage. Quite fitting, we think, as for many people, veganism is a journey - and a remarkable one at that. Regardless of where you are on your vegan journey, our staff are on hand to make it easier, healthier and more fun. If you think you’d be great at helping others with this, read on, as this may be right up your street.

The Vegan Society makes veganism more accessible and an easily adopted approach by supporting individuals, policy and decision-makers, caterers, manufacturers, health care professionals and the media.


Equality, Diversity & Inclusion

The Vegan Society as an organisation values equality, diversity, and inclusion. We want to be an organisation that tackles any structural discrimination or prejudice. We are actively trying to increase diversity in our organisation and encourage applications from all sections of the community. We will offer an automatic interview to all candidates who meet our essential criteria and who identify as from an under-represented race or ethnicity or as deaf, neurodiverse, or living with a disability.

The Role

The Senior B2B Marketing Officer role will be responsible for developing and delivering our business to client marketing activities. They will lead on various areas including the business and international marketing strategy for the Vegan Trademark. This will include sourcing and managing relationships between various third-party stakeholders, developing and delivering the strategy for how the Vegan Trademark markets outside of the UK and managing a team of two.

This role requires a candidate with experience in business-to-business (B2B) marketing, managing multi-channel sales and marketing campaigns with a strong focus on sales and conversion, as well as knowledge of brand expansion.

The role is suitable for someone with 3+ years of B2B Marketing or B2B & Client Relations experience, as well as other essential criteria listed in the job description.

As Senior B2B Marketing Officer, you will:

- Own the marketing lead target for incoming clients to the Vegan Trademark, working alongside sales to nurture leads
- Create and manage the strategy for marketing activities to gain leads through B2B marketing
- Manage the B2B function so that long-term campaigns are monitored, reported, analysed and improved
- Create B2B social channel strategies for non-UK audiences (LinkedIn) and work with the B2B team on developing the established UK strategy
- Work with the B2B Marketing Officer on producing strong sales content for a variety of digital channels and audiences
- Own the competitor matrix for the Vegan Trademark to maximise knowledge of the external market and deliver international brand marketing activities
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- Work alongside the rest of the BD department to gain insightful client feedback to directly impact the development of the marketing strategy for the Vegan Trademark
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- Manage and direct workloads of the B2B Marketing Officer and Marketing Assistant
- Work alongside the International Sales Manager to expand marketing communications outside of the UK
- Attend trade and consumer shows when appropriate
- Deliver talks, workshops or presentations relating to the Trademark -
- Work with the Partnerships Manager to identify potential relationships and opportunities that will increase the brand awareness of the Trademark -

To be considered as our Senior B2B Marketing Officer, you must have:

- Marketing, Sales or Business-related degree/qualification (or 3+ years’ workplace experience in Sales & Marketing or B2B & Client Relations)
- Experience creating strategic documents and identifying complimentary activities
- Experience of delivering marketing strategy for sales and brand development
- Experience utilising B2B social platforms and their related advert managers
- Experience in collating, reviewing and monitoring brand competitors
- A proven track record of generating new leads through marketing activities
- The ability to produce concise reports and impact briefings
- A good understanding of the general principals of marketing and sales
- Awareness of business client relationship building

What we offer

- A fun and supportive team
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- Flexible working hours
- Employee Assistance Programme and health cash-back scheme
- Cycle-to-work scheme
- Childcare vouchers scheme
- Animal companion compassionate leave
- Ethical pension scheme (5-7% employer contribution)
- Death in service benefit
- 28 days’ leave + 8 Bank Holidays (25 days’ annual leave & 3 closure days)
- Free subscription to mental wellbeing app

Additional information

This is full-time role (37.5 hours per week) with a salary of £25,927 - £36,371 per annum

This is a predominantly home-based position but the successful candidate should be willing to travel to our head office in Birmingham when required. Permanently remote requests will be considered.

The recruitment for this role is on a rolling basis and can close before the 25th of July. As applications will be reviewed on a rolling basis, the deadline is subject to change.

Interviews will follow the application process. As applications are reviewed regularly, if we would like to proceed, you will receive a request for an interview as soon as possible.

Read our recruitment pack to learn more about what it is like to work for The Vegan Society.

Webrecruit is advertising this vacancy. The services advertised by Webrecruit are those of an Employment Agency.