How Webrecruit worked with the leading resource recovery business to grow their UK-wide team of drivers and streamline their recruitment process using technology.

The Company


Olleco is one of the UK’s largest distributors of cooking oils to the catering trade and has created innovative collection systems to recycle used cooking oil and food waste.

The Challenge


We caught up with Ceri McCallum, Group HR Manager for Olleco, who oversees recruitment for the UK-wide business that has grown to employ 600 members of staff.

While Olleco regularly recruits for a variety of roles, including customer service, finance, HR and IT, its main challenge was attracting the 7.5T and Class 2 Drivers it needed to operate its collection vehicles.

There’s a national skills shortage when it comes to driving roles, which makes it really difficult to attract and recruit the right people.”

After being contacted by a member of the Webrecruit team, Ceri chose to trial our online recruitment advertising services.

We were attracted to Webrecruit because of the competitive pricing and we liked the ATS as we needed to process a high volume of vacancies. We were previously using a candidate management system which wasn’t working as well.”

The Solution


Olleco started using Webrecruit’s online recruitment advertising services in 2014. The service included exposure across the leading online job boards, use of our job advert copywriting services and a dedicated account manager to provide campaign support and recommendations.

The vacancy copywriting is definitely a plus but what I like most about Webrecruit’s solution is how flexible it is. We have a package of core job boards that our vacancies are advertised on, then we have the option to boost roles to other job boards if a particular campaign isn’t performing as well as we would like. There’s also the option for Webrecruit to complete database searching, should it be required. We’ve even trialled PPC campaigns – the service is totally flexible.”

As well as using Webrecruit’s online advertising services, Olleco managed its candidates by using Webrecruit’s Applicant Tracking System, Webrecruit ATS.

Webrecruit ATS is very user-friendly and the technical support is great – your Product Manager is very responsive to any queries or concerns we have. The system also allows us to trial specialist logistics boards independently from Webrecruit but we can still feed all candidates into the system.”

The Results


Since partnering with Olleco in 2014, Webrecruit has helped the company to advertise 585 vacancies, including nearly 300 driver roles. Olleco has achieved the following:

  • Exposure across the leading online job boards to help attract drivers across the UK
  • A streamlined recruitment process by using Webrecruit ATS
  • Reduced spend due to cost-effective advertising

Final Words

I’d definitely recommend Webrecruit as an advertising partner. The flexibility is something that you just don’t get with other providers.”

– Ceri McCallum, Group HR Manager, Olleco.

Want to learn more?


Find out how Webrecruit ATS can help to streamline your recruitment process.