Exmoor National Park Authority

How Webrecruit partnered with Exmoor National Park Authority to reinvigorate their recruitment advertising

The Organisation


Exmoor National Park Authority manages a unique and beautiful part of the country. Their vision is to ensure Exmoor National Park has a thriving living landscape and is a place where people can enjoy and benefit from Exmoor’s special qualities.

The Challenge


We chatted with Ellie Woodcock, HR Advisor for Exmoor National Park Authority, regarding their experience of working in partnership with Webrecruit to improve their job advertisements, as well as increase the reach of their job advertisements through new ways of advertising.


“We used to write our job advertisements ourselves, but we really wanted to get across a message about who we are as an employer which is flexible and friendly. We didn’t advertise much online (bar social media adverts) and relied primarily on print advertising and wanted to increase our digital, online reach to access more candidates.”


Ellie Woodcock, HR Advisor

The Solution


Upon working with Webrecruit, Exmoor National Park Authority were able to see new and different ways of recruiting into their organisation.


“Webrecruit was able to update our adverts and reinvigorate our approach. The adverts we receive from Webrecruit to review are written by expert copywriters and it shows; it is also helpful to know that from an EDI perspective, we have experts looking at our roles who can promote our focus on diversity whilst being conscious of word selection.


We have also increased the reach of our job advertisements through further online advertising. Webrecruit is able to provide us with advice and guidance on where our roles should be placed, and this level of support and expertise really makes a difference in giving our job vacancies that best chance of being filled and filled on time.”

The Results


Since partnering with Webrecruit, Exmoor National Park Authority has witnessed increases in candidate throughput and more roles being successfully filled through advertising via digital avenues.


“We have seen an upswing in candidate throughput and, by and large, the quality of candidates has improved and become more diverse. As well as increasing our footprint as an employer through advertising more widely, it is important we use the right platforms as well!”

Final Words


“We would definitely recommend Webrecruit’s advertising solutions and services; it’s so useful having a viewpoint from those who know the market and what prospective employees are looking for in general. It’s easy to outsource our recruitment advertising to Webrecruit as they are experts and provide a strong level of professionalism in all they do.”


Ellie Woodcock, HR Advisor

Want to learn more?

Find out how Webrecruit can help you optimise your recruitment advertising – get in touch today!