Recruiting for multiple brands: how Webrecruit helped Openingz to power its recruitment advertising for a number of businesses.

The Company


Openingz oversees the introduction of professional staff within the video communications and technology space. They take the time to fully understand their clients’ briefs, sourcing and attracting appropriate talent, conducting interviews and evaluations to recommend to shortlist, and overseeing the process up to offer stage.

The Challenge


Having worked with Webrecruit previously, Openingz’ Director, Abigail Brown, knew she needed an advertising partner that offered flexibility and access to a variety of recruitment sources.

As the Director of a new company, Abigail’s main challenge is competing with other businesses for candidates.

It’s a real fight out there at the moment, and brands need to do everything they can to appeal to candidates. That’s why it’s important to ensure that recruitment campaigns are written and positioned in such a way to attract applicants.”

Abigail listed her other key challenges as:

  • Recruiting for multiple brands, all with varying requirements
  • No time to manage multiple job board contracts
  • Managing candidate communications when there’s a large quantity of applications
  • Producing high quality job adverts that are seen by the relevant candidates
  • Using her clients’ individual brands to attract candidates

The Solution


Openingz has used Webrecruit’s fixed-fee recruitment services to recruit for a number of positions for the varying requirements of the brands that she looks after.

As I work with multiple brands, the service works for them, as well as me. Through Webrecruit, they’re able to gain access to multiple advertising sources to give their vacancy maximum exposure. It’s win/win. It’s great to have the support when it comes down to the small things, like help from the Copywriting Team with the construction of the job adverts and their SEO knowledge. This means that the adverts are found by relevant candidates at the top of the searches.”

As a business owner, Abigail is pressed for time and, although she relies on the use of different job boards and other advertising sources to ensure a better blend of incoming applications, she’s not able to handle this all herself.

I’m not in a position to be able to manage multiple job board contracts, I could only manage one or two relationships; you help me open up channels to reach a wider pool of candidates.”

By using Webrecruit’s advertising services, Abigail also has access to Webrecruit’s base level ATS, which is used to manage the influx of applications coming through, as well as shortlisted candidates.

The shortlist manager is so easy to use. What I like most is the automated candidate communications that are sent out. So, even if someone isn’t successful, I know an email will be sent out on behalf of the brands I am working with to update them. It’s better for the candidate journey and experience, and presents my clients in the right way.”

The Results


By using Webrecruit’s services, Openingz has benefited from:

  • Support for multiple brands and their varying needs, through both branded and unbranded advertising solutions
  • An easy way of managing incoming applications and candidates using Webrecruit’s technology
  • Quick and efficient recruitment campaign launches with support from a dedicated Client Relationship Manager
  • Targeted and competitive job adverts, with help from Webrecruit’s Copywriting team.

There’s a real genuine desire from the team to ensure that each campaign delivers. And if applications aren’t coming through, you’re always open to tweaking the campaign to entice applications.

My Client Relationship Manager is so attentive and incredibly responsive. I have a great relationship with the business. You’ve always looked after me and made me to feel like a priority, even though I perhaps don’t need to hire as often as a large business would.”

Final Words

I might be a small business but Webrecruit has all the tools I require to successfully advertise and operate. More businesses should be utilising your services.”

– Abigail Brown, Director, Openingz.

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