How Webrecruit partnered with the leading charity to increase the reach of its recruitment advertising campaigns

The Company


The RNLI’s purpose is simple, to save lives at sea. Since the 19th century, their crews have been risking their lives to save those who are in danger of drowning.

The Challenge


Webrecruit began working with the RNLI back in 2016 when Recruitment Manager, Kevin Barnard, joined the business. Kevin had worked with Webrecruit at his previous company and was looking for an advertising partner for the RNLI who could offer a similar level of reach.

When Kevin joined the organisation, he recognised that they could achieve better coverage of their roles across more job boards, for a lower cost than what they were currently paying.

“When I came to the RNLI, I was aware that we could do better in terms of reach and price; Webrecruit’s offering was the benchmark in my mind from previous experience. I looked at competitors but Webrecruit was absolutely the right choice for the RNLI in terms of their advertising package and level of service.”

The Solution


With the organisation’s requirements in mind, Webrecruit put together a competitively priced, branded recruitment advertising package together for the RNLI to help their roles reach a wider audience. It offered the exposure that the organisation needed but without the high price tag.

“The package works well for us to gain visibility amongst active job seekers and is a much more efficient way of advertising than approaching each individual job board directly.”

Additionally, for more specialist roles that required a tailored approach, Webrecruit was able to provide guidance to recommend the most appropriate job boards on a job-by-job basis, based on data, analytics and the relationships held with advertising suppliers.

The Recruitment team at the RNLI put together their own job adverts so Webrecruit’s Copywriters also partnered with them to provide tips and coaching to improve the structure and searchability of their advertising copy.

The Results


Since partnering with Webrecruit, Kevin and the RNLI team were able to significantly increase the reach of their vacancies while keeping costs low. Additionally, recruitment campaigns were able to be launched more efficiently.

“The Webrecruit team always provide suggestions and guidance for our campaigns but when we just need to get a job advertised fast, you can process it quickly with minimal fuss. We’ve formed a great partnership over the years and it’s really added value to our recruitment.”

Kevin also worked closely with various members of the Webrecruit team to improve RNLI’s in-house processes to great effect, particularly around making recommendations to improve the structure of the organisation’s job adverts.

“Since working with Webrecruit’s Copywriting team, the professional standard, standardisation and readability of our advertising has improved – particularly on mobile platforms.”

Final Words

“The combination of a tailored package of branded recruitment advertising at a great price is what I was looking for, but it’s the level of service, support and advice based upon solid data that has made the difference and made Webrecruit a ‘trusted partner’.”

– Kevin Barnard, Recruitment Manager, RNLI

Want to learn more?

Find out how Webrecruit can help you to increase your reach and help you attract more candidates via our online recruitment advertising solutions.