Discover how the partnership between Thatchers and Webrecruit has empowered Thatchers to hire in the modern labour market!

The Organisation


Established in 1904 by William John Thatcher, Thatchers has grown into one of the top cider-making businesses in the world. Now in their fourth generation of family cider makers, they’re exceptionally proud of their Somerset roots.

The Challenge


We met with Emma Cox, Head of Talent Development at Thatchers, to find out how Webrecruit’s advertising services have supported Thatchers in their hiring efforts.


“As a growing company, we wanted support with our recruitment advertising and required a partner who could facilitate this, as well as help get our employer brand in front of the right candidates.


Before we partnered with Webrecruit, we were managing job board relationships internally as well as manually completing all the job advert creation and posting ourselves. We wanted to improve the structure and positioning of our adverts, especially in the context of keywords and search engine optimization, and wanted to work with a supplier who really understood our requirements and could make a real impact for us.”


Emma Cox, Head of Talent Development

The Solution


After researching the market, Thatchers identified Webrecruit as their recruitment advertising partner of choice and the partnership has delivered since then.


“Webrecruit just made, and continue to make, everything so simple! They are experts when it comes to recruitment advertising with a real focus on digital, and all their recommendations for our roles to get the best coverage are easy to understand and to take on board. On top of this, Webrecruit present a highly cost-effective way to advertise any vacancies that, most importantly, are focused on delivering results.


As we started working with Webrecruit, the copywriting team’s expertise and the overall service focus was apparent with the emphasis on keywords enhancing the visibility of our roles from the outset. Our point of contact is consistently attentive and understood from our first meeting what we are trying to achieve as an employer and was able to personalise all recommendations to our business needs.”


Emma Cox, Head of Talent Development

The Results


Since partnering at the end of 2019, Thatchers has worked with Webrecruit on a wide range and volume of roles across various disciplines and contract types.


“Webrecruit has clearly increased applications and improved candidate throughput for us, widening our talent pool and giving us more choice in the process when it comes to hiring. By widening our advertising reach, we have seen higher levels of engagement as an employer of choice.


We can administer candidates effectively and easily via Webrecruit Apply, which, in turn, improves the candidate experience as well as our own internally. Webrecruit has proven to be very practical and responsive, whilst retaining a creative flair, which has resulted in our recruitment being optimised for the modern labour market.”


Emma Cox, Head of Talent Development

Final Words


“Webrecruit is excellent – everyone we speak to is attentive and service-focused, as well as retaining an eye on how they can best deliver results for us at Thatchers. The job advertisements Webrecruit create really bring our roles to life for candidates. There is a real focus on what we need to achieve together, and I cannot fault the relationship between Thatchers and Webrecruit. I would recommend Webrecruit to all!”


Emma Cox, Head of Talent Development

Want to find out more?

Why not get in touch with us at Webrecruit and find out how Webrecruit can optimise your recruitment advertising!