Webrecruit Talent Attraction
Recruitment advertising that helps
in-house recruiters attract quality
candidates, hire faster and reduce costs.
Planned and managed by sector experts, combining creative copywriting, media planning, buying, and campaign management to reach, engage and attract the right candidates.
Webrecruit Talent Attraction
Recruitment advertising that helps in-house recruiters attract quality candidates, hire faster and reduce costs.
Planned and managed by sector experts, combining creative copywriting, media planning, buying, and campaign management to reach, engage and attract the right candidates.
* 200,000 recruitment campaigns delivered * 10m+ applications generated * £1bn recruitment agency fees saved *
Two ways we help you recruit
Fixed fee recruitment
Low-cost advertising packages, copywriting, posted fast to the best mix of job boards and social media. From just £199.
- Media recommendations relevant for your role, sector and candidate profile.
- Advertise across major and specialist job boards and social channels.
- One package price with no recruitment agency % fees or hidden costs.
- Hire multiple candidates at no extra cost.
- Ads live within 24 hours.
- The UK’s first fixed-fee recruiter, established 2001.
Recruitment marketing campaigns
Strategic, multi-channel recruitment campaigns with data-led media planning and buying, creative options and reporting.
- Specialist media planning and buying team to create the optimal marketing mix with pinpoint targeting at the best rates.
- Utilise a wide range of media channels including job boards, social media, search, print, video and audio (strategy-dependent).
- Employer branding support, including landing pages and microsites.
- Bespoke campaign reporting with insights to inform future hiring.
...with every advertising campaign benefitting from
- Exclusive discounted advertising through 500+ job board and media partners, including leading generalist, sector-specific, niche and job-specific sites.
- Inclusive, search-optimised advertising that attracts diverse, quality candidates.
- Fast, expertly-managed campaign delivery.
- Free access to ‘Webrecruit Apply’ response-management tool for the duration of the campaign (ideal for employers with no ATS who need to manage incoming applications more efficiently).
- Dedicated account manager with sector expertise – your single point of contact throughout.
- Exclusive discounted advertising through 500+ job board and media partners, including leading generalist, sector-specific, niche and job-specific sites.
- Inclusive, search-optimised advertising that attracts diverse, quality candidates.
- Fast, expertly-managed campaign delivery.
- Free access to ‘Webrecruit Apply’ response-management tool for the duration of the campaign (ideal for employers with no ATS who need to manage incoming applications more efficiently).
- Dedicated account manager with sector expertise – your single point of contact throughout.
Trusted by in-house teams across every sector
From SMEs and large enterprises, to universities, charities, non-profits and public sector employers
![University of Strathclyde [SQ]](https://www.webrecruit.co/wp-content/uploads/2025/06/University-of-Strathclyde-SQ.jpg)
Key features at a glance
Speed
Fast campaign set up - ads live within 24 hours
Media buying and posting handled for you
Start receiving applications fast
Value
Exclusive discounted media rates
No % recruitment agency fees
Specialist team to recommend optimal mix of job boards and other media
Support
Dedicated account manager with sector knowledge
Copywriting and creative design
EDI and employer branding advice
Multi-channel reach that delivers results
Job board selection & media buying
Get more value from job boards with better results and significant time savings through expert media planning and account management.
- 500+ partnerships including generalists such as Indeed, LinkedIn, Totaljobs, Jobsite, CV-Library and Reed, as well niche, specialist and diversity boards.
- Achieve significant savings through our exclusive partner rates with leading UK job boards
- Role-by-role advice on the best mix of platforms
- Media planning based on performance data and 20+ years’ experience
Social media & digital advertising
Reach candidates who may not be actively job-hunting but are open to the right opportunity.
- Paid campaigns across LinkedIn, Google, Facebook, Instagram, TikTok, Spotify and Snapchat.
- Sponsored posts, targeted display adverts and passive outreach
- Targeting by profession, skills, location and interests
- Creative content that reflects your brand and values
Copywriting & design
Ensure your job ads are visible, inclusive and on-brand across every channel.
- Job ads tailored to each platform, sector and level
- Inclusive, bias-free language that attracts diverse talent
- Search-optimised for visibility and candidate response.
- Consistent copy and design that build recognition, trust and response
Video, audio, print & out-of-home
Extend your reach and strengthen employer brand awareness with high-impact traditional and broadcast media.
- Recruitment videos and creative assets for campaigns, ads and careers sites
- Digital and static billboards, transport and event placements
- Radio, podcast and music-streaming campaigns to reach wider audiences
- Print adverts and editorial placements in sector and trade publications
Landing pages & microsites
Create engaging, campaign-specific destinations that connect candidates directly to your organisation.
- Custom landing pages with bold visuals, video and storytelling content
- Showcase pages that bring your teams, culture and values to life
- Interactive or gamified journeys to boost engagement and reduce drop-off
- Microsites for specialist or large-scale recruitment campaigns with consistent branding and messaging
Results employers have achieved from our campaigns
40% increase
in quality
applicants
15% increase
in quality
applicants
5 hires
from 1
fixed-fee
ad campaign
35% saving
in recruitment advertising spend
78% uplift
in female
applicants
Job advertising and recruitment
marketing support for every organisation
Whether you’re hiring a small team or managing large-scale recruitment, our campaigns flex to your needs – cost-effective, data-driven and fully scalable for organisations of every size.
Every campaign is backed by expert account management, multi-channel planning and sector-specific insight.
Private Sector
Advertising packages and strategic recruitment campaigns that help companies fill roles quickly, showcase culture and flex as hiring demand changes.
- Expert media selection and search-optimised copywriting to ensure SMEs compete for visibility and applicants.
- Exclusive partnerships with industry-specific job boards to reach skilled jobseekers.
- Multi-media campaigns to extend reach for niche and hard to fill roles.
- Landing pages and microsites to showcase opportunities and workplace culture.
Public Sector
Campaigns delivered with cost control, fairness and accountability in mind, supporting consistent hiring across services and locations.
- ESPO & Crown Commercial approved recruitment advertising supplier.
- Diversity-focused media selection and inclusive campaign messaging.
- Combine advertising and our G-Cloud-approved ATS platform with CV anonymisation and EDI tools.
- Transparent performance reporting to evidence reach and results.
Charity & Non-Profit
Job advertising and recruitment campaigns that attract the right candidates for organisations with stretched teams and budgets.
- Low-cost, high-impact advertising campaigns tailored to specific charity types and roles.
- Specialist job board selection and inclusive job ad copywriting to attract diverse candidates.
- Employer-branded job ads and campaign landing pages that bring your opportunities, mission, values and culture to life.
- Flexible support with no long contracts.
- Expert advice on difficult-to-fill vacancies.
Higher Education
Specialist recruitment advertising campaigns supporting universities in attracting academic, research and administrative staff from the UK and globally.
- Ranked #1 supplier on NERARS framework for higher education recruitment advertising.
- Dedicated team experienced in university recruitment campaigns.
- Partnerships with UK and international media for academic, research and STEM roles.
- SLAs and media performance reporting to ensure fast turnaround times and ROI transparency.
Get started with Talent Attraction
Talk directly with one of our sector experts to explore how Webrecruit can help you attract quality candidates, reduce costs and hire faster – without any obligation.
What to expect:
- A short, focused call about your current hiring goals
- Practical guidance on the best channels, messaging and campaign options
- A clear next step if you decide to take things further
- Honest insight into what’s working for similar organisations in your sector
Once you submit the form, our team will be in touch.
FAQs
How much does recruitment advertising cost using Webrecruit?
Campaigns start from as low as £199 with no hidden fees. Costs vary depending on the role, sector, media mix and reach required, and we’ll always recommend the most cost-effective approach for your budget. Most clients see significant savings compared to traditional recruitment agencies.
Can you help with small advertising budgets?
Absolutely. We work with many employers with modest budgets by focusing on the highest-performing channels, targeted copywriting and smart media buying to maximise visibility and attract quality candidates.
How quickly can campaigns go live?
In most cases, we can create compelling ad copy and launch campaigns within 24 hours of briefing. Our team works efficiently to ensure speed doesn’t compromise quality or results.
Which job boards and channels do you advertise on?
We work with 500+ media partners including all major job boards (Indeed, LinkedIn, Reed, Totaljobs), specialist sector sites, social media platforms, print publications, and digital audio channels. We’ll recommend the best mix for your specific roles and ideal candidate profile.
Can you help with hard-to-fill or niche roles?
Yes, this is where our expertise really shows. We’ve successfully filled everything from specialist technical roles to senior leadership positions across every sector. Our approach combines strategic planning and buying of targeted media channels with compelling messaging and creative design. |
Which sectors does Webrecruit work with?
We work with in-house recruiters and HR teams across all sectors – private sector companies, public sector bodies, charities and other non-profit organisations and universities. All campaigns are tailored to the sector, role and target candidate profile.
Can you help with employer branding beyond job advertising?
Definitely. We create employer brand messaging, careers site content, and brand-building campaigns that position you as an employer of choice in your market, not just when you’re hiring.
How much of the campaigns do you manage?
All our campaigns include a dedicated account manager – a specialist who understands your sector. We can manage everything from media planning and buying, copywriting and creative, to campaign optimisation and reporting.
What is fixed-fee recruitment?
Fixed-fee recruitment means you pay one agreed price to advertise a vacancy, regardless of salary, seniority, or how many people you hire. Instead of paying a% of a candidate’s salary, the cost covers the full recruitment advertising campaign. This gives you upfront cost certainty and better value than traditional recruitment agencies.
What is the difference between fixed-fee and flat-fee recruitment?
There is no difference. Fixed-fee and flat-fee are interchangeable terms used to describe recruitment advertising priced at a single upfront cost rather than a percentage of salary.
What results can we expect from recruitment advertising campaigns?
Results vary by sector and role, but our clients typically see 3-5x more quality applications compared to DIY job posting, 40-60% reduction in cost per hire, and significantly faster time to fill. |
Do you work only with direct employers?
No we also work with HR consultancies who use our services to enhance their client offerings and improve campaign results.
Do we need to use your ATS to run advertising campaigns?
No. Our talent attraction services work as standalone solutions and can run alongside any ATS or recruitment system.
For employers without an ATS, we can also provide free access to Webrecruit Apply, our response-management tool, for the duration of the campaign – helping you manage incoming applications efficiently.
Many organisations with ongoing or higher-volume hiring choose to integrate our services with the full Webrecruit ATS for end-to-
end applicant tracking and reporting.
What is recruitment advertising?
Recruitment advertising is the process of promoting job vacancies across online platforms such as job boards and social media, as well as other digital and traditional channels including video & audio streaming, broadcast media, out of home sites, and print publications. The process focuses on optimal use of a recruitment marketing budget to maximise visibility and generate relevant
applications.
What is online recruitment advertising?
Online recruitment advertising uses digital channels to promote vacancies to jobseekers. This includes generalist job boards, niche job boards, diversity-focused platforms and paid social media. It helps employers reach a wider audience quickly.
How does recruitment advertising help in-house recruiters?
Effective recruitment advertising helps in-house teams attract more suitable candidates, reduce time-to-hire and lower recruitment costs compared to traditional recruitment agency % fees or single-board posting.
What is talent attraction?
Talent attraction refers to how effectively an organisation can reach, engage and convert people with the skills needed for current and future roles. It involves recruitment advertising, employer branding and providing a consistent candidate experience. |
How does Webrecruit improve talent attraction?
Webrecruit improves talent attraction by combining strategic media planning and buying, expert copywriting and creative design, all managed by sector specialists. This help employers improve candidate quality and time-to-hire whilst reducing the overall cost of hiring. |
What are the benefits of outsourcing my recruitment advertising and marketing?
In short – outsourcing your recruitment advertising and marketing to an agency like Webrecruit saves you time and money. You have access to specialists media buyers, copywriters and campaign managers and exclusive discounted advertising rates. All of this helps you attract more of the right candidates directly, and reduce your reliance on expensive recruitment consultancies.
Looking for a technology solution?
Webrecruit Apply
Response management tool provided free of charge to help manage incoming applications generated by Webrecruit-managed advertising campaigns.
- Centralised view of incoming applications
- Ability to screen and shortlist candidates
- Manage rejections more efficiently
- Downloadable application data
- Free access provided for duration of campaign
Webrecruit ATS
Intuitive applicant tracking system that centralises hiring, reduces admin and delivers a consistent, inclusive candidate experience.
- Create vacancies and branded job ads using reusable templates
- One-click posting to job boards, social channels and your careers site
- Screening questions and auto-scoring to prioritise suitable applicants
- Build and manage talent pools to re-engage past applicants and speed up hiring
- Integrated interview scheduling with calendar tools
- Digital offers, contracts, references and configurable onboarding workflows
- Built-in reporting and insights to support better hiring decisions
Webrecruit Careers Sites
Employer-branded careers sites that enhance visibility and create meaningful connections with candidates.
- Create a destination for candidates to explore your culture and values
- Embed into your existing website or launch standalone pages with branded URLs
- Share an authentic employer story through personalised messaging and employee testimonials
- Boost direct sourcing to reduce reliance on job boards and recruitment agencies
- Publish roles from your ATS to optimised careers pages with just one click
- Deliver a seamless candidate journey from first click to application
- Build talent pools using candidate registration and job alerts
Need help promoting your next vacancy?
Complete the short form above and we'll call you back.
Or call us: 01392 829400
Or email: hello@webrecruit.co.uk
