Over the past year, there has been a widespread focus on improving employer branding in recruitment. In fact, according to CIPD’s Resourcing and Talent Planning Survey in 2015, over the last two years 86% of organisations have made efforts to improve their employer brand, most of which has been through the development of their own corporate websites.

Webrecruit Ireland understands that not all businesses have the people, processes and budget to invest in a full recruitment system; however, we recognise the value an applicant tracking system can bring to your organisation. We have therefore explored 3 features of our very own recruitment software, Fusion, that can help assist you in your online recruitment efforts.

1. A branded application

Fusion Plus offers customisation to our system, allowing you to brand candidate-facing assets, access reporting, and manage incoming applications outside of the Webrecruit Ireland service.

It is a fluid, branded application process for candidates which will help drive direct applicants and allows you to introduce your employer brand earlier in the candidate journey.

As soon as a candidate enters your recruitment process, they enter your branded recruitment portal. This is designed to fit your business style, logo and colours and therefore it will generate familiarity of your business as soon as a candidate begins their application.

2. A branded mobile application process 

Fusion also provides a functionality that is developed to maximise your candidate attraction efforts. It supports your employer branding and is developed to suit today’s job searching behaviours.

It is mobile-optimised, which appropriately targets 72% of active candidates that have visited a company site on a mobile device to learn about their careers.

3. Branded Email Candidate Communications

When communicating with candidates via email, it is important that you use your company’s colours and logo. This will allow candidates to immediately recognise your brand, and Fusion Plus gives you this option instantaneously.

Side note: It may also be worthwhile to include a link to your company’s ‘work for us’ page (if you have one) on your website so candidates can familiarise themselves with your culture and values, if they haven’t already.

Fusion Plus has been developed using Webrecruit Ireland’s award-winning recruitment software, where we attract and manage over 25,000 applications a month.

For more information on ensuring your recruitment processes in 2016 are successful, and then download our guide to find out more.