If your business makes a small number of hires every year, you might already have a ‘Work for us’ page on your website which includes details of any vacancies you advertise and the email address to send CVs to, and involves very little upkeep.
However, if you’ve reached the stage where this page requires frequent updates and maintenance, it might be time to consider adopting a careers site.
We can’t talk enough about the benefits of careers sites but whether you’re opting for a careers page template or a bespoke build, they do require a small investment, so how do you know if your business is ready?
If you can relate to any of the signs below, it might be time to launch your own careers site:
1. Your business is looking to expand or your hiring requirements have already grown
Are you already advertising more vacancies or looking to ramp up your hiring later on in the year? If so, it makes sense to have a more orderly way of displaying jobs on your website. Depending on how many vacancies you’re advertising, you might need to structure them by department or, if you’re hiring across multiple locations, you may need to structure them by region.
A careers site provides structure to your vacancy listings and some even offer search functionality by keyword or location to make life a bit easier for your candidates.
It’s also the perfect place in which to sell employment opportunities with your company, which is helpful if you’re looking to grow by attracting new employees. Share visuals of your employees or videos of what it’s like to work for your business and make sure to include details of benefits and your company mission, values and culture. Your careers site can act as a destination for your candidates.
2. You wish you had more control over your Jobs page
If you need to frequently add new vacancies to your company’s website, there’s a good chance you’ll need to wait for your Marketing or IT teams to action the request. This can take up time internally and can sometimes cause delays in your jobs being advertised.
A careers site will be connected to recruitment technology, such as an Applicant Tracking System (ATS), so your vacancies will automatically appear if they’re created on your ATS. In fact, when using Webrecruit ATS, you can post your job to your careers site with the simple click of a button.
3. You’re receiving more speculative applications
Receiving emails from jobseekers who want to come and work for your company, even if you don’t have any jobs advertised, is awfully flattering. However, how are you handling these speculative applications? If you’re storing them in your inbox, there is a better way!
With a careers site, jobseekers who are interested in working for your company are able to register for Job Alerts. Once registered, they’ll receive an email notification when a new vacancy goes live on your careers site that matches their skill-set.
4. Your current Jobs page is receiving a lot of mobile traffic
Ask your Marketing team to review your website analytics. Are the majority of people viewing your existing Jobs page using a mobile device? If so, a standard email apply process probably isn’t providing the best experience for them.
Careers sites are often optimised for mobile use and offer a more streamlined way of searching and applying for vacancies within your company, no matter what device your candidates are using.
5. Direct sourcing is high on your agenda
If you’re looking to reduce your advertising spend or cut your use of recruitment agencies, advertising your vacancies on your own careers site is a great first step.
Your careers site (and the technology behind it) will enable you to track where your candidates are coming from so you can see if they’re applying through your careers site directly or if they using an external job board. This will allow you to audit your advertising suppliers and make more hires via your own website moving forwards.
Looking to learn more about careers sites? Download our free eBook, the Beginner’s Guide to Careers Sites.
