Are You Using LinkedIn Properly?

Are You Actually Using LinkedIn Properly?

When it comes to strengthening your staff recruitment you really don’t need to use a large number of resources; you need to know how to get the best value, and best return from those that you do use.

Understanding which advertising platforms to use for your staff recruitment campaigns can be challenging, especially with the large variety available, but a key player for many is LinkedIn.

LinkedIn is the most popular social platform for professional networking, making it a keen favourite for recruiters; and, with the features this platform boasts for recruiting, its popularity as a recruitment tool is not surprising.

In fact, in a survey by the Job Board Doctor, 31% of job board owners revealed that they saw LinkedIn as the single biggest competitive threat to their business. We think this is because the job boards appreciate LinkedIn’s ability to deliver targeted content to users in a non-intrusive environment whereby recruitment isn’t the platform’s sole purpose (despite what it tells you).

There are a lot of hiring manager who say they use LinkedIn as part of their overall recruitment strategy, but are they using it correctly? Do they know the basics? And are they getting the best returns from it?

If you are considering including LinkedIn in your recruitment mix or already are, but feel you are not getting maximum results from the platform, read our quick summary of two of the key features this platform offers that can take your LinkedIn recruitment to the next level.

Job Post vs. A Job Slot

What’s the difference between a Job Post and a Job Slot on LinkedIn?

You may have spoken to recruiters who use LinkedIn to promote their clients’ vacancies. But it’s important to drill down to the fundamentals and understand in what way the platform can be used to promote a vacancy.

Job Posts vs. Job Slots – it’s mainly tied to how often you need to hire.

Job Slots are priced so that companies that usually have openings can post more flexibly and at a lower price. They’ll also allow you to change your posting as often as you like, and keep a position open for over 30 days.

They’re great for analytics too. You can pull jobs from your careers site, send applicants straight to your ATS and add a 3rd party tracking URL to your post. Job Posts cost more on a per-post basis, but are better for companies with less frequent hiring needs.

In summary: LinkedIn are obviously going to push you more towards job slots, however, the level of reporting and analytics you unlock by using this product is very impressive.

What is a Recruiter Licence?

Also known as Recruiter Professional Services, this is a sourcing, networking and recruiting tool. The reason why we are highlighting it is because of its ability to search for particular talent; moving away from the spray and pray approach advertising that’s suited to attracting the ‘active’ job seeker.

With a licence, your team can conduct advanced searches within the LinkedIn database, get really targeted with the search filters, and approach talent using InMails. Where it gets really clever is in its reporting and analytics, as well as the ability to allow your team to work collaboratively via projects.

To use a Recruiter Licence or not to…

There are many criteria you can look at when assessing the benefits of paying for a Recruiter Licence for your organisation. Of course, it depends on what your objectives are for both hiring and the application of the tool itself.

Measuring your activity

When it comes to evaluating your use of LinkedIn, there are many metrics you can use to understand its true value. For example, we use:

• InMails sent versus response rate
• Average number of profile visits per seat
• Connections made after InMail
• Job slot utilisation rate
• Average number of applications per job
• Career page views
• Talent Brand Index – vs peers, & engagement with talent by job function, location.

If you’re looking at alternative ways to manage your recruitment mix, consider partnering with a recruitment agency. Webrecruit offers a resourcing solution to help you find the right person; and our status as an Official LinkedIn Partner™ gives us a wide reach into the passive candidates’ pool. Request further information today.



39 thoughts on “Are You Actually Using LinkedIn Properly?

  1. I blog quite often and I truly thank you for your content. The article has really peaked my interest. I will book mark your website and keep checking for new details about once per week. I opted in for your RSS feed as well.

  2. Your style is so unique in comparison to other people I have read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I’ll just book mark this blog.

  3. Hi, I do believe this is a great blog. I stumbledupon it 😉 I will return once again since I book marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide other people.

  4. That is a great tip particularly to those new to the blogosphere. Brief but very precise info… Many thanks for sharing this one. A must read post.

  5. After I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I recieve 4 emails with the exact same comment. There has to be a means you are able to remove me from that service? Cheers.

  6. A motivating discussion is worth comment. I believe that you need to publish more about this subject, it may not be a taboo subject but typically folks don’t discuss these topics. To the next! Many thanks!

  7. Howdy! This post couldn’t be written any better! Reading through this article reminds me of my previous roommate! He constantly kept preaching about this. I most certainly will forward this information to him. Fairly certain he’ll have a very good read. Thank you for sharing!

  8. Good day! I could have sworn I’ve visited this web site before but after going through some of the posts I realized it’s new to me. Nonetheless, I’m certainly happy I found it and I’ll be book-marking it and checking back often!

  9. I’m amazed, I have to admit. Rarely do I encounter a blog that’s both educative and entertaining, and without a doubt, you’ve hit the nail on the head. The problem is something that too few folks are speaking intelligently about. I am very happy I came across this during my search for something concerning this.

  10. After checking out a handful of the articles on your web site, I really appreciate your technique of writing a blog. I book marked it to my bookmark site list and will be checking back soon. Please visit my web site as well and let me know your opinion.

  11. A motivating discussion is worth comment. I think that you should publish more about this issue, it may not be a taboo subject but typically people don’t discuss these topics. To the next! Many thanks!

  12. Howdy! This post couldn’t be written any better! Reading through this post reminds me of my previous roommate! He continually kept talking about this. I will forward this post to him. Pretty sure he’ll have a good read. Thanks for sharing!

  13. I’m impressed, I must say. Rarely do I encounter a blog that’s both equally educative and entertaining, and without a doubt, you have hit the nail on the head. The problem is something not enough folks are speaking intelligently about. Now i’m very happy I came across this in my search for something relating to this.

  14. An impressive share! I have just forwarded this onto a co-worker who has been doing a little research on this. And he in fact bought me lunch because I found it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending some time to discuss this issue here on your blog.

  15. I blog often and I truly appreciate your content. The article has really peaked my interest. I will bookmark your site and keep checking for new information about once a week. I opted in for your RSS feed too.

  16. I blog frequently and I truly thank you for your information. The article has truly peaked my interest. I’m going to book mark your site and keep checking for new information about once per week. I opted in for your Feed as well.

Leave a Reply

Your email address will not be published.