How to Improve Your Candidate Communications

Maintaining consistent candidate communications is one of the most important factors in providing a positive candidate experience, however it’s an area that many organisations need to improve.

The candidate market is currently busy and HR teams are under pressure to review and manage high volumes of job applications. Naturally, this can present difficulties for time-challenged teams to respond to candidates in a speedy manner.

Due to these time pressures, candidate communications are usually the first thing to suffer.

In a busy jobseeker market, what steps can you take to improve your candidate communications?

Communicate with every applicant

As a jobseeker, there’s little worse than spending hours putting together a CV and application for a job and then never hearing anything from the employer.

However, from an HR point of view, responding to potentially hundreds of applicants for a job can be time consuming. This is why it’s a good idea to take advantage of the automation that hiring software, such as Applicant Tracking Systems, can offer.

Software allows you to turn on candidate notifications, so an automatic email can be generated when an application is submitted, rejected or shortlisted. This ensures that candidates always know where their applications are in the process and saves you having to manually send emails to each candidate.

Be consistent

Consistency in your candidate communications is important, especially if you’re focusing on reducing bias within your recruitment process.

By providing all your candidates with the same information, particularly when arranging interviews, you’re giving everyone an equal opportunity to succeed.

We’d recommend creating a variety of email templates that you can send out to multiple candidates at once, again saving you time. However, when using technology, you can take advantage of personalisation tokens, which will allow you to quickly send your template to multiple candidates and pull through each person’s details and information about the job they’ve applied for.

Keep communications on brand

Branded communications are key for continuity and trust; keep your company’s brand prominent throughout the candidate journey, from the moment they click onto your careers site and complete your application process to the emails you send out.

For example, we know that sending out notifications from a ‘no-reply’ email address from your system vendor doesn’t look great; that’s why Webrecruit ATS allows you to customise your senders so all candidate communications can be sent directly from contacts within your company. Emails can also be branded with your corporate colours and logo.

You could even take it one step further when customising your emails; consider including links to employee-related content about what it’s like to work for your company or any exciting company news to further engage candidates.

Don’t just rely on email

Take advantage of other methods of communication, especially if you just need to send quick reminders or interview confirmations to candidates.

Sending SMS messages is a great way of quickly communicating key information to your candidates; texts are more difficult to accidentally miss than emails. They’re particularly useful when it comes to reducing the likelihood of interview no-shows.

Ask for feedback

The best way to evaluate and improve your candidate communications is to ask candidates for feedback on your application process.

Send out surveys to all candidates who have reached a certain stage in your recruitment process and get real, honest feedback about what it’s like to apply for a job with your company. You can then use this feedback to improve your candidate communications strategy moving forwards.

 

Want to learn more about improving your candidate communications? Download our eBook, Improving the Candidate Experience, by clicking the link below:

 

New call-to-action



35 thoughts on “How to Improve Your Candidate Communications

  1. This is the perfect blog for anybody who wants to find out about this topic. You know so much its almost tough to argue with you (not that I actually will need to…HaHa). You certainly put a new spin on a subject which has been discussed for many years. Excellent stuff, just excellent.

  2. When I originally commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I receive four emails with the exact same comment. Perhaps there is a means you are able to remove me from that service? Thanks a lot.

  3. I blog often and I genuinely thank you for your information. The article has really peaked my interest. I am going to book mark your website and keep checking for new information about once per week. I subscribed to your Feed too.

  4. Hi, I do think this is a great web site. I stumbledupon it 😉 I may come back once again since I bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

  5. This is the right site for anyone who hopes to find out about this topic. You understand a whole lot its almost hard to argue with you (not that I personally will need to…HaHa). You definitely put a brand new spin on a topic which has been discussed for years. Great stuff, just excellent.

  6. I’m impressed, I have to admit. Seldom do I encounter a blog that’s both equally educative and entertaining, and let me tell you, you’ve hit the nail on the head. The issue is something which not enough people are speaking intelligently about. I’m very happy that I stumbled across this during my search for something regarding this.

  7. Hi there, I believe your blog might be having browser compatibility problems. Whenever I take a look at your site in Safari, it looks fine however, if opening in Internet Explorer, it has some overlapping issues. I merely wanted to give you a quick heads up! Aside from that, wonderful website!

  8. I’m excited to discover this page. I wanted to thank you for your time for this wonderful read!! I definitely savored every little bit of it and I have you book-marked to look at new information on your site.

  9. After I initially left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I get four emails with the exact same comment. Perhaps there is a means you can remove me from that service? Appreciate it.

  10. When I initially commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now each time a comment is added I receive four emails with the same comment. There has to be an easy method you are able to remove me from that service? Thank you.

Leave a Reply

Your email address will not be published.