Careers sites – a ‘nice-to-have’ or a necessity?
While careers sites may have once upon a time been viewed as a tool that only enterprise-level companies need, they’re now essential for many businesses, no matter how big or small. As such, high quality recruitment website design is more important than ever.
HR and recruitment teams will already likely know the benefits associated with careers sites and the value they can bring to your company’s hiring activities. However, it can be difficult to explain these benefits to a sceptical audience when trying to justify the cost.
Making a short-term investment in your recruitment website design can see your company reap long-term financial benefits. You need to make this clear in your business case; highlighting improved efficiencies and cost reductions will grab the attention of your leadership team.
Here’s how a beautifully designed careers site can help your company to generate real ROI:
Effective recruitment website design can help you to…
1. Reduce your agency and advertising costs through direct sourcing
Your careers site is your shop window; it’s a way of making sure that your vacancies are seen and not hiding behind your Applicant Tracking System (ATS).
With a thoughtfully designed recruitment website, your vacancies should be showcased front and centre, making it easy for interested jobseekers to find them.
This can help to increase the number of direct applications and save you money on advertising your job via recruitment agencies. You might still want to consider using some online job boards to ensure maximum reach but it provides you with an additional way of getting your jobs seen by people searching for roles specifically within your company.
Read more: The In-House Direct Sourcing Guide
2. Capture speculative talent for future vacancies
Your careers site should be designed in a way to help you attract talent for not only your active vacancies but also candidates that might possess relevant skill-sets for future roles.
This can be achieved by incorporating job alert functionality within your recruitment website design; this is a tool that allows jobseekers to register for email alerts with your company so they are notified when a job becomes available that matches what they’re looking for.
This can help to achieve cost savings, as you won’t have to spend time and money sourcing candidates; your perfect candidate might already be sat there in your talent pool or signed up for job alerts. It’s a proactive way of sourcing talent and one which will help you to hire quicker.
3. Generate leads
As an extension of your corporate website, your careers site and vacancy listings are another way of generating traffic to your company’s online offering.
For example, someone might discover your company when browsing for jobs. They might not see a role which matches up to their skills but they might be impressed with your company’s offering and realise that they’re in need of your products or services.
Think of your careers site as another way of getting your organisation out there – it’s another route for the public to find out about your people, what you do and your ambitions.
Interested in learning more about careers sites and the key factors that make up great recruitment website design? Download Webrecruit’s eBook, The Beginner’s Guide to Careers Sites.