Career page

Two Great Career Page Examples for Inspiration

What’s a Career Page?

It’s not a stupid question.

You might be thinking (since you likely work in some type of recruiting, hiring, or HR position) it’s obviously a page where you post your company’s vacancies. You’re not wrong, but it’s more than that.

A career page, through language, visuals and yes, posted vacancies, summarises what your company is all about and what it’s like to work there. It shows what your brand stands for — it describes the culture and evokes emotion from the viewer.

A career page — when successful — sells your mission, culture and personality to applicants.

(It’s important to note that career pages, although similar to careers sites, do differ. Careers sites are separate micro-sites designed to be an extension of your corporate website. Career pages are hosted directly on your site.)

How’s it different from a job advert?

Job adverts are part of your career page. They should be easily accessible and clearly visible on your career page, but they’re different entities.

Job adverts describe, specifically, what the job entails. They should provide as much information as they possibly can without deterring the applicant. Further, adverts should try to capture the company culture while explaining the job’s responsibilities.

Good job adverts are difficult to write, especially when they’re housed on different job boards like Indeed or Glassdoor. Without the support of a career page, or great copy, they can fall short. This isn’t to say your job adverts shouldn’t be posted everywhere, they should. But they should also live on your career page.

Career Pages: Where Job Adverts Come Into Their Own

Career pages are windows into the soul of your workplace. They should showcase the best of your company culture and the employees that create it. Your career page should make everyone that visits it want to work for your company.

How can you accomplish this? Through these features:

Vacancies

First and foremost your career page should provide detailed descriptions of the vacancies at your company. If your company is small (no more than 5-10 vacancies at a given time) a single page career page should suffice as long as it includes the necessary features.

However, if your company is large (50-100 vacancies at a given time) you’ll want to have an easily searchable listing of vacancies. Your listed vacancies should have filtering options, allowing applicants to search for vacancies by department.

Although your career page should provide much more than just information about current vacancies, it’s important to note vacancies are the main reason the viewer is visiting the page.

Visuals

Visuals are key to any successful career page. Anyone can write about how great their work environment is, but visuals show how great it is. An image of your team with smiling faces at a company retreat or event will do wonders in describing the culture of your workplace.

Further, videos can be a great feature as well. For example, if you have a sleek, downtown office — show it off! Video tours can be a great asset for your career page and can help applicants feel more familiar with your office space.

Testimonials

Nothing compares to hearing, first-hand, what it’s like to work at your company. Including employee testimonials on your career page will authenticate everything you’ve written in your job adverts. Further, it will give applicants a sense of how their future co-workers feel about the company.

Testimonials can also include accolades, ratings or rewards your company has won. For example, if your company is ranked highly on Glassdoor, you’ll want to include this on your career page.

Mission Statement

Finally, including your company’s mission statement is important as well. It informs your applicants of what, specifically, you’re trying to achieve. It provides direction and reasoning behind what you’re working towards — and direction breeds action.

Need some inspiration?

Two Career Pages to Learn From

Here are a few career pages that Webrecruit has built that you can use to inspire your own.

Blue Cross Career Page

Blue Cross’ career page includes video and easily searchable vacancies. It shows, clearly, what positions are available to apply for and what the company is all about.

Sue Ryder Career Page

Sue Ryder’s career page includes a visual and statement informing what they do. Further, their page is easily searchable with filters applicable to their current vacancies.

To learn more about how Webrecruit can help attract top-talent to fill your vacancies, check out, The Beginners Guide to Careers Sites.

Download the eBook



49 thoughts on “Two Great Career Page Examples for Inspiration

  1. I blog frequently and I seriously thank you for your content. This great article has really peaked my interest. I’m going to bookmark your website and keep checking for new information about once per week. I subscribed to your RSS feed too.

  2. Having read this I thought it was rather enlightening. I appreciate you finding the time and effort to put this article together. I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worthwhile!

  3. Hi! I could have sworn I’ve visited this blog before but after looking at a few of the articles I realized it’s new to me. Regardless, I’m certainly pleased I found it and I’ll be book-marking it and checking back frequently.

  4. Good day! I simply would like to offer you a big thumbs up for the excellent information you’ve got right here on this post. I am returning to your website for more soon.

  5. May I just say what a relief to find someone who truly understands what they’re discussing online. You certainly understand how to bring an issue to light and make it important. More people have to read this and understand this side of the story. I was surprised you are not more popular given that you certainly possess the gift.

  6. Good day! I could have sworn I’ve been to this site before but after browsing through some of the posts I realized it’s new to me. Regardless, I’m definitely happy I discovered it and I’ll be bookmarking it and checking back regularly.

  7. I must thank you for the efforts you’ve put in writing this website. I really hope to view the same high-grade content from you in the future as well. In truth, your creative writing abilities has inspired me to get my own website now 😉

  8. Good post. I learn something totally new and challenging on sites I stumbleupon on a daily basis. It will always be interesting to read content from other authors and practice something from their websites.

  9. I absolutely love your site.. Great colors & theme. Did you develop this website yourself? Please reply back as I’m attempting to create my own website and would love to learn where you got this from or just what the theme is called. Kudos.

  10. Hi, I do think this is a great web site. I stumbledupon it 😉 I will come back yet again since I book marked it. Money and freedom is the best way to change, may you be rich and continue to guide others.

  11. Can I simply just say what a relief to uncover somebody who truly knows what they are discussing online. You definitely know how to bring an issue to light and make it important. A lot more people need to look at this and understand this side of your story. It’s surprising you are not more popular given that you most certainly possess the gift.

  12. Having read this I thought it was really enlightening. I appreciate you finding the time and energy to put this content together. I once again find myself spending way too much time both reading and posting comments. But so what, it was still worthwhile!

  13. After looking at a handful of the articles on your website, I truly appreciate your technique of writing a blog. I saved as a favorite it to my bookmark site list and will be checking back in the near future. Take a look at my website too and let me know what you think.

  14. Spot on with this write-up, I seriously believe that this web site needs much more attention. I’ll probably be returning to read through more, thanks for the info.

  15. Can I simply just say what a comfort to find an individual who really understands what they’re talking about on the net. You certainly understand how to bring a problem to light and make it important. More people need to read this and understand this side of the story. It’s surprising you are not more popular because you surely have the gift.

  16. Hi, I do think this is a great blog. I stumbledupon it 😉 I may revisit once again since I saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

  17. Having read this I believed it was really enlightening. I appreciate you taking the time and energy to put this content together. I once again find myself spending way too much time both reading and commenting. But so what, it was still worthwhile!

  18. You’ve made some really good points there. I checked on the internet for additional information about the issue and found most people will go along with your views on this site.

  19. An outstanding share! I’ve just forwarded this onto a coworker who was conducting a little homework on this. And he in fact bought me breakfast because I stumbled upon it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending some time to discuss this matter here on your web page.

  20. Good day! I could have sworn I’ve visited this site before but after looking at many of the posts I realized it’s new to me. Anyways, I’m definitely pleased I stumbled upon it and I’ll be bookmarking it and checking back frequently!

  21. I’m impressed, I have to admit. Rarely do I come across a blog that’s both equally educative and amusing, and without a doubt, you have hit the nail on the head. The problem is something which not enough men and women are speaking intelligently about. I am very happy that I stumbled across this during my search for something relating to this.

  22. I’m amazed, I have to admit. Seldom do I encounter a blog that’s equally educative and entertaining, and without a doubt, you have hit the nail on the head. The issue is something too few people are speaking intelligently about. Now i’m very happy that I stumbled across this in my search for something regarding this.

  23. Everything is very open with a precise description of the issues. It was truly informative. Your site is very helpful. Thanks for sharing!

  24. Great blog you’ve got here.. It’s hard to find high quality writing like yours these days. I truly appreciate people like you! Take care!!

  25. You’ve made some good points there. I looked on the internet to learn more about the issue and found most people will go along with your views on this website.

  26. You’ve made some decent points there. I checked on the web for additional information about the issue and found most individuals will go along with your views on this web site.

  27. You’re so interesting! I do not believe I’ve read through anything like this before. So wonderful to discover somebody with original thoughts on this subject. Seriously.. thank you for starting this up. This website is something that is required on the web, someone with a bit of originality.

  28. After I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and now whenever a comment is added I recieve four emails with the same comment. Perhaps there is an easy method you are able to remove me from that service? Thanks a lot.

  29. Hi, I do believe this is a great web site. I stumbledupon it 😉 I am going to return yet again since i have book-marked it. Money and freedom is the best way to change, may you be rich and continue to guide others.

  30. It is perfect time to make some plans for the future and it’s time to be happy. I have read this post and if I could I want to suggest you some interesting things or advice. Perhaps you can write next articles referring to this article. I wish to read more things about it!

Leave a Reply

Your email address will not be published.