Recruitment Marketing Strategy: Top tips for an employer-led market

For a long time, the labour market has been candidate-led due to less talent being available on the market in relation to the number of roles available; unfortunately for many, 2020 has reversed this trend and there are now more candidates on the market than before. So what to do regarding your recruitment marketing strategy?

Whilst this may make hiring seem easier, it still no less important that your job advertisements, recruitment marketing strategy and candidate facing systems (careers sites and Applicant Tracking Systems) are fit for purpose, so your employer brand and opportunities stand out from the crowd.

So, how do you get your organization front and centre in a candidate’s mind? Read on to find out more!

Job Advertisements: Optimised

First things first, you have a job to recruit for – what next? It is no longer enough to just detail what someone will be doing, you need to help paint a picture in a candidate’s head about what a day working for your organisation will be like? What is your work culture? What is the impact of the work this candidate would be doing? Putting the personal touch into your adverts and making them more detailed will make your roles more appealing and stand out from the crowd. Don’t forget to add in some keywords too (such as other organisations may call this role…) as this will help support the searchability of your role on the job boards.

Recruitment Marketing Strategy

So, the job advert is now ready – what next? As the adage says, ‘If a tree falls in the forest and no one is around, does it make a sound?’. Whilst we could debate that one for years, getting your job advert as much exposure as possible will certainly help fill your open roles. Whilst your recruitment site (see below) is your everyday ‘shop window’, utilising multiple, yet appropriate, job boards will aid your recruitment marketing strategy and hiring goals. You need to factor in generalist job boards and also consider specialist job boards if your role is more niche from a skill-set perspective, to help ensure your job advertisement is getting in front of as many of the right candidates as possible.

Careers Site

Job boards are fundamental to any recruitment marketing strategy – however, let’s not forget the importance of your careers site. This is your permanent ‘shop window’ where you can showcase your work culture, operational goals and more! Not only can you recruit for open opportunities, but you can also use this candidate facing site as a place to pipeline candidates for future opportunities.

Social Media

Facebook, LinkedIn, Instagram and other social media platforms are great forums through which to advertise your roles and should be a cornerstone of your recruitment marketing strategy. Social Media platforms are a great way to get your job adverts in front of passive (and active) candidates and get your employer brand in front of thousands. You can target specific geographies, professions, sectors and more, meaning you can best use your budget to get your roles in front of the right people, fast.

 

Want to know more? Webrecruit has over twenty years of experience in Recruitment Marketing Strategies and more, supporting tens of thousands of clients with their hiring needs.

Download our free eBook today or get in touch with one of our team to request more information about how we can support you with your recruitment marketing strategy today!

 

Visual CTA | Request a Call



33 thoughts on “Recruitment Marketing Strategy: Top tips for an employer-led market

  1. Your style is very unique in comparison to other folks I’ve read stuff from. Thanks for posting when you’ve got the opportunity, Guess I will just bookmark this page.

  2. I’m impressed, I must say. Rarely do I encounter a blog that’s both educative and engaging, and without a doubt, you have hit the nail on the head. The issue is something that not enough people are speaking intelligently about. I am very happy I stumbled across this during my hunt for something relating to this.

  3. I blog quite often and I seriously appreciate your content. The article has really peaked my interest. I’m going to book mark your website and keep checking for new information about once per week. I subscribed to your RSS feed as well.

  4. Having read this I believed it was rather informative. I appreciate you finding the time and energy to put this content together. I once again find myself personally spending way too much time both reading and commenting. But so what, it was still worth it.

  5. Hi there! I could have sworn I’ve visited your blog before but after looking at some of the posts I realized it’s new to me. Anyhow, I’m certainly happy I stumbled upon it and I’ll be bookmarking it and checking back frequently!

  6. Oh my goodness! Impressive article dude! Thank you, However I am experiencing difficulties with your RSS. I don’t understand why I am unable to subscribe to it. Is there anyone else having similar RSS problems? Anyone that knows the solution can you kindly respond? Thanx.

  7. Hi, I do think this is an excellent web site. I stumbledupon it 😉 I may revisit yet again since I saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.

  8. Aw, this was an exceptionally nice post. Finding the time and actual effort to create a top notch article… but what can I say… I procrastinate a whole lot and never seem to get anything done.

  9. A fascinating discussion is worth comment. There’s no doubt that that you ought to publish more about this topic, it might not be a taboo subject but generally folks don’t discuss such topics. To the next! Many thanks!

  10. I would like to thank you for the efforts you have put in penning this website. I really hope to see the same high-grade content from you in the future as well. In fact, your creative writing abilities has motivated me to get my very own blog now 😉

  11. The next time I read a blog, Hopefully it doesn’t fail me just as much as this particular one. After all, Yes, it was my choice to read through, but I genuinely thought you would probably have something interesting to say. All I hear is a bunch of crying about something you could fix if you were not too busy seeking attention.

  12. Hello there! I could have sworn I’ve been to this website before but after looking at some of the posts I realized it’s new to me. Nonetheless, I’m definitely delighted I stumbled upon it and I’ll be bookmarking it and checking back often!

  13. Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I am going to return once again since i have book marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.

Leave a Reply

Your email address will not be published.