You might feel that you’ve only just got your company nicely re-jigged for the hiring of Millennials, but even if that’s the case, the work of modernising your organisation is far from over. That’s because there’s an even younger generation – Generation Z, roughly defined as those born between the mid-1990s and mid-2000s – that increasingly needs to be factored into your staff recruitment.
You may simply regard Generation Z workers as ‘later Millennials’, but there are nonetheless some key characteristics of these candidates of which you need to take account. So, here are some strategies for extracting the greatest value from your own firm’s Generation Z talent.
Play on their strengths as collaborators
Generation Z workers are often very good at working together, and not only that, but also in a creative and fun way. It’s therefore up to you as a mentor to make yourself accessible to such workers so that you can provide an open channel of communication.
Your Generation Z staff will also likely require some help in picking out and working with the right people outside their own networks to achieve success.
Help them to tell captivating stories
You can often depend on a Generation Z worker to deliver a brilliant elevator pitch – after all, this is the generation that has grown up with texts, memes and short emails, rather than prolonged meetings and phone calls.
Many of your workers in this cohort may therefore already be very effective at succinctly communicating introductions, problems and solutions. However, you may need to assist them in pulling it all together in a compelling manner, so that they can personally and emotionally engage their audiences.
Tap into their social consciousness
The corporate social responsibility that has become more ‘in-vogue’ than ever in recent years doesn’t look like it’ll be going away any time soon, even when Generation Z workers inherit the workplace. Such workers are passionate about social and environmental matters, and are often unafraid to bring this enthusiasm into the boardroom.
There’s a big focus on making the world a better place among Generation Z staff, who frequently wish the products, services and relationships in which your firm specialises to reflect this.
The upcoming Generation Z cohort is a bright one, with a commitment to innovation as well as a good base of soft skills in relation to communication and collaboration. Nonetheless, they will also require the right training and mentoring if you are to be sure of getting the maximum value out of your staff recruitment campaign focused on such talent.